Unveiled in Miami: Birks Collection

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Birks, the Canadian brand behind Mayors Jewelers, has set foot in the States. For the occasion, an exclusive luncheon hosted by celebrity stylist Irma Martinez was held at the Four Seasons Miami restaurant, EDGE. Miami fashion insiders got a glimpse at Birks’ three new collections that will debut in Mayors stores in May. Birks Muse is absolutely inspiring with a unique mesh pattern replicated from the architecture of Birks’ first boutique opened in old Montreal’ St. James Street in 1879. Birks Snowflake evokes Canadian scenery of snowy blankets kissed by winter sunlight. And Birks Rosée Du Matin, delicate like Canadian morning dew as described by Birks & Mayors president and CEO, Jean-Christophe Bédos. In addition, all the diamonds are 100% Canadian. For more info visit www.birks.com

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